It's one of the delicacy made with fish paste.
"WASABI", Japanese famous spice, is used as a fresh flavour.
Once in your mouth, Wasabi will stimulates your mouth, nostrils, and brain.
Some people may be overwhelmed by this strong, yet stimulating taste.
At the back of the package, you'll find the character of the product, WasabiNori Taro, quoting a selling point.